\n

At the D: All Things Digital conference Wednesday, Steve Jobs and Bill Gates appeared onstage together for the first time in 20 years. One of the topics they discussed was Apple's series of Mac Dude and Windows Dork commercials:

Here in the present, while discussing some recent Apple commercials in which an Apple hipster out-talks a nerdy Windows guy, it seemed almost as if Jobs and Gates were acting in starring roles in the same ads. Jobs, in his black turtleneck and jeans and stubbled beard, looked ready for a night on the town, while Gates, in his striped, button-down shirt and slacks and black shoes, looked ready to get down to business.

And when Jobs tried selling Gates on the appeal of the new Apple ads, Gates wasn't buying.

"Part of those commercials is not to be mean, but the guys like each other," Jobs said.

Gates scratched his chin skeptically. Jobs laughed nervously. "PC guy is great," Jobs said. "He's got a big heart."

Gates added, "His mother loves him."

Apple PC Guy and Mac Guy commercial spokesmenI think a lot more people love the Windows dork played by John Hodgman than just his mother.

I'd like to see The Ad Whisperers take on those commercials, because I think they're a huge misfire on Apple's part. The Mac hipster played by Justin Long is insufferably smug compared to his problem-plagued comic foil, who ends up looking like a well-intentioned underdog unruffled by adversity. He's like Charlie Brown, falling over and over for Lucy's promise to let him kick the football.

When I spot one of those commercials as I'm blipping through Tivo, I stop to see how Hodgman fares. Like ad critic Seth Stevenson in Slate, I'm completely rooting for him:

The ads pose a seemingly obvious question -- would you rather be the laid-back young dude or the portly old dweeb? -- but I found myself consistently giving the "wrong" answer: I'd much sooner associate myself with Hodgman than with Long.

Hodgman, a Mac devotee since 1984, thinks his PC Guy conveys arrogance:

Mac has always gotten the design and the interface down pat. They just know it. PC's efforts to emulate this, and its constant failing, and its self-satisfied arrogance about it being the most used platform in the world, all of that made it very easy to craft a character who, while he is a boob, and often concerned about how he comes off, at his core really feels bad for the Mac. Is really so delusional to believe he’s much cooler than the Mac. The whole reason they're standing in that white room is because he’s trying to help the Mac out.

I'm not seeing that at all. At a time when the "Wow is Now" campaign for Windows Vista is laying an egg and Gates' exit leaves the company with a huge hole in the evangelism department, Apple has put the most sympathetic face on Microsoft in years.

-- Rogers Cadenhead

Comments

They could go another way with the campaign.


 

OK ... in some of those commercials the Mac Guy is more sympathetic.


 

"Backfire"?

They are brilliant ads on a given level but, in point of fact, in giving the much beluffed Hodgeman the PC role they made a huge mistake.

Today was not the first time Spud's read wot the Mac Dudes name was and quite frankly it isn't sticking. Hodgeman RAWKS!

Tater is root fer John!

Jobs aging hipster persona was meant to play off of the Mac Ads.
That was totally deliberate. Bill prolly coulda lost the tie
at some point.

Be Well.


 

This was all to funny. Apple has just embarassed MSFT in the past several years.


 

Nice analysis, Rogers. Before this campaign started I was beginning to consider Mac ownership; now I would sooner write with a sharp stick and a clay tablet than associate myself with the cult. Reading Hodgman's thoughts on the character makes me like him a little less, too.


 

Nice to read your article! I am looking forward to sharing your adventures and experiences.
Home Moving Companies in Calgary


 

Thanks for your insight for your fantastic posting. I'm glad I have taken the time to see this.
Limobook


 

I have read your blog it is very helpful for me. I want to say thanks to you. I have bookmark your site for future updates.
Grassamen


 

Merely a smiling visitant here to share the love (:, btw outstanding style.
health news


 

i am always looking for some free stuffs over the internet. there are also some companies which gives free samples.
health news


 

This is a brilliant blog! I'm very happy with the comments!..
latest science and technology news


 

Wonderful article, thanks for putting this together! This is obviously one great post. Thanks for the valuable information and insights you have so provided here.
colemanlawfirm.com


 

This is a great inspiring article.I am pretty much pleased with your good work.You put really very helpful information. Keep it up. Keep blogging. Looking to reading your next post.
business majors


 

Excellent website you have here, so much cool information!..
tech news


 

Thank you for some other informative blog. Where else could I get that type of information written in such an ideal means? I have a mission that I'm just now working on, and I have been at the look out for such information.
Studios for sale Lapu Lapu City


 

this is really nice to read..informative post is very good to read..thanks a lot!
mlb live streaming


 

Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more information? It is extremely helpful for me.
https://carpentersotg.com


 

including reasonable comments here...
2019 Mercedes Benz C300 Facelift review


 

For true fans of this thread I will address is a free online!


 

I read that Post and got it fine and informative.
My Health Store


 

Below you will understand what is important, the idea provides one of the links with an exciting site:


 

I can give you the address Here you will learn how to do it correctly. Read and write something good.


 

Thank you very much for the sharing! COOL..
best weight loss programs


 

I learn some new stuff from it too, thanks for sharing your information.
international haulage


 

Thank you for very usefull information..
my conveyancing specialist


 

Awesome dispatch! I am indeed getting apt to over this info, is truly neighborly my buddy. Likewise fantastic blog here among many of the costly info you acquire. Reserve up the beneficial process you are doing here. شركات رش الحشرات بالدمام


 

In this article understand the most important thing, the item will give you a keyword rich link a great useful website page: dvd coming soon


 

I was just browsing through the internet looking for some information and came across your blog. I am impressed by the information that you have on this blog. It shows how well you understand this subject. Bookmarked this page, will come back for more. verduisterende gordijnen


 

I am very enjoyed for this blog. Its an informative topic. It help me very much to solve some problems. Its opportunity are so fantastic and working style so speedy.
Serving Orange County CA


 

Your blogs further more each else volume is so entertaining further serviceable It appoints me befall retreat encore. I will instantly grab your rss feed to stay informed of any updates. Mobile Mechanic Edinburg McAllen


 

I am always searching online for storys that can accommodate me. There is obviously a multiple to understand about this. I feel you made few salubrious points in Attributes moreover. Detain busy, awesome career! Argan Oil Uses


 

glad to join your community jiofi local html


 

explosederire.com

Check our website
by: RBN


 

Thank you for some other informative website. The place else may just I get that kind of information written in such a perfect method? I have a venture that I am simply now running on, and I've been at the glance out for such info.
beard trim salt lake city


 

It is somewhat fantastic, and yet check out the advice at this treat. the law of attraction


 

I understand this column. I realize You put a many of struggle to found this story. I admire your process. مكافحه حشرات بالكويت


 

I really enjoyed reading this post, big fan. Keep up the good work and please tell me when can you publish more articles or where can I read more on the subject?
piermont grand floor plan


 

This is a great post. I like this topic.This site has lots of advantage.I found many interesting things from this site. It helps me in many ways.Thanks for posting this again.
hide wp-login


 

This is really a nice and informative, containing all information and also has a great impact on the new technology. Thanks for sharing it
roofing Indianapolis


 

The most interesting text on this interesting topic that can be found on the net ... fertiggardinen


 

I wrote about a similar issue, I give you the link to my site. gordijnen op maat


 

Its a great pleasure reading your post.Its full of information I am looking for and I love to post a comment that "The content of your post is awesome" Great work.
international freight forwarding


 

Acknowledges for paper such a beneficial composition, I stumbled beside your blog besides decipher a limited announce. I want your technique of inscription... liteblue


 

les-vitraux-de-caro.com


 

On this page you can read my interests, write something special. verduisterende gordijnen kant en klaar


 

I love this blog!! The flash up the top is awesome!!


 

Therefore, if you feel the need to acquire technical support, then reach the experts by dialing QuickBooks Mac Support Phone Number +1(800)674-9538. for more visit: https://www.payrollsupportphonenumber.com/quickbooks-mac-support/


 

This is very interesting content! I have thoroughly enjoyed reading your points and have come to the conclusion that you are right about many of them. You are great. sabeer nelliparamban


 

Excellent article. Very interesting to read. I really love to read such a nice article. Thanks! keep rocking.


 

QuickBooks POS Support Phone Number +1 800-674-9538 is the prime place to contact for getting solutions faster for QuickBooks errors. Though there are many other accounting software available in the market, QuickBooks is always on high demand. for more visit: https://www.payrollsupportphonenumber.com/qb-pos/


 

I also wrote an article on a similar subject will find it at write what you think. skin lightening procedure


 

I am definitely enjoying your website. You definitely have some great insight and great stories.
international haulage


 

Thanks for the great post. article


 

Excellent article. Very interesting to read. I really love to read such a nice article. Thanks! keep rocking.
taroko gorge national park


 

The technical support team at Quickbooks Payroll Support Phone Number +1 800-674-9538 handles QuickBooks errors perfectly. This team helps you with its experience, knowledge and good skills. for more visit: https://www.payrollsupportphonenumber.com/


 

This is a tool in Microsoft Word that checks what you're typing as you type it. It has a list of sequences of characters to look for. If you type some characters that match one of the entries in the list, the program automatically changes what you typed to what it thinks should be there (by what is specified in the list). By default, the list that AutoCorrect uses contains the most common typos and spelling errors, along with some symbols
Office.com/Setup |
office Setup |

pencil penting


 

Call us today at QuickBooks Support Phone Number +1-844-200-2627 and get QuickBooks error resolved by experts in minutes.Read more- is.gd & visit us- is.gd


 

Call us today at QuickBooks Support Phone Number +1-844-200-2627 and get QuickBooks error resolved by experts in minutes.Read more- is.gd & visit us- is.gd


 

Thanks, that was a really cool read!
sandiegoinjurylawyerblog.com


 

Your website is really cool and this is a great inspiring article. Thank you so much.
San Diego Injury Lawyer Blog


 

I wanted to thank you for this excellent read!! I definitely loved every little bit of it. I have you bookmarked your site to check out the new stuff you post.
Third Eye Activator


 

Thank you for very usefull information..
Chicago Periodontist


 

Excellent article. Very interesting to read. I really love to read such a nice article. Thanks! keep rocking.
international haulage


 

wholesale nike air max 96 black blue brown billig nike free 3 0 v5 women white and gold shoes billig nike darwin white yellow billig
dialoaded http://www.dialoaded.com/


 

I'm glad to see the great detail here!.
Kopp Dental


 

Hello I am so delighted I located your blog, I really located you by mistake, while I was watching on google for something else, Anyways I am here now and could just like to say thank for a tremendous post and a all round entertaining website. Please do keep up the great work.
haulage


 

knitted childs pumpkin hat size chart billig toronto blue jays hat amazon prime billig jordan 12 black grand purple aquamarine billig
glicture http://www.glicture.com/


 

This blog is so nice to me. I will keep on coming here again and again. Visit my link as well..
haulage


 

knitted childs pumpkin hat size chart billig toronto blue jays hat amazon prime billig jordan 12 black grand purple aquamarine billig
ssomalaysia http://www.ssomalaysia.com/


 

thanks for the tips and information..i really appreciate it..
best running shoes


 

These websites are really needed, you can learn a lot. outlook connexion sign in


 

What should be your first step when you get landed into some unrecoverable QuickBooks errors? Thus, in that case best way to get rid of these errors is to dial our QuickBooks Tech Support Phone Number1(800)674-9538. for more visit: https://www.payrollsupportphonenumber.com/quickbooks-tech-support-phone-number/


 

Nice knowledge gaining article. This post is really the best on this valuable topic.
diccionario de sueños


 

knitted childs pumpkin hat size chart billig toronto blue jays hat amazon prime billig jordan 12 black grand purple aquamarine billig
vincinelli http://www.vincinelli.com/


 

Add a Comment

These HTML tags are permitted: p, b, i, a, and blockquote. A comment may not include more than three links. Participants in this discussion should note the site's moderation policy.