Mark Evanier:

... many years ago, around the time I started edging into the TV business, I attended a lecture by a very accomplished, successful producer ... a man with many prestigious credits. He told us that we had to recognize and avoid what he called "The Marley Ideas" -- notions so dreadful that they were dead from the moment of conception. As an example, he told us that one TV network was then considering an idea so terrible, so guaranteed to fail, that everyone involved with it should be immediately fired for programming malpractice. And the way he described it, it sure sounded like you'd be an idiot to think that they could make a weekly series out of the movie, M*A*S*H.

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