A lot of the commentary about AOL's purchase of Huffington Post is coming from people who don't appear to have ever visited the site. Huffington Post is not a liberal news and opinion site, though that was founder Arianna Huffington's stated goal when it began in 2005. It's a massive search engine optimized pile of junk content with a little original news and commentary sprinkled in -- and most of that was written for free with no editorial oversight or quality control. On Saturday, an unnamed Huffington Post ... read more

I'm a huge fan of the web designer and magazine publisher Derek Powazek, but I couldn't disagree more with his rant that calls all search engine optimization (SEO) a con game: Search Engine Optimization is not a legitimate form of marketing. It should not be undertaken by people with brains or souls. If someone charges you for SEO, you have been conned. ... The problem with SEO is that the good advice is obvious, the rest doesn't work, and it's poisoning the web. I tried to respond on his blog, but he's closed ... read more

I spend a lot of time these days trying to master search engine optimization, the practice of making Google's great and terrible algorithm give you the love you never received from your emotionally closed off, impossible to please father1. A commercial venture like Wargames.Com, which I'm running as a bootstrap with no advertising budget, would be utterly hopeless without search traffic. Towards this end, I've created a sitemap for each of my sites -- an XML file that tells Google and other search engines where to ... read more

A year ago the RSS Advisory Board moved to its own domain, losing all Google juice associated with its old site. Because the search term RSS is enormously popular, we've found it difficult to attract search traffic and build a decent Google pagerank. It took nearly a year to crack the top 100 for that term on Google; we're currently up to the 80s. I've been using this experience to learn the arcane art of search engine optimization (SEO). The first SEO technique I undertook to make Google happy was to add my sites ... read more