Publishing

I bought a text ad on Google yesterday for the search term Mark Felt, wondering how many people would hit the search engine for more information on the deep-throated stool pigeon: Chasing Mark Felt How a 19-Year-Old College Student Unmasked Watergate Source in 1999 cadenhead.org/workbench The result: 525 clicks on 14,260 impressions, which cost me $26.22 (5 cents per click). Though at first my ad had no competition, by the end of the day, it was joined by ads from NPR, Kentucky Fried Cruelty, ... (read more)An e-mail from a reader of Sams Teach Yourself Java 2 in 24 Hours: i really enjoyed reading what you wrote and especially the way you wrote it!! all i want to know now is how i can make a virus because some of my pals are bugging me and i'm really pissed! and like you i feel that i'd rather be georgia vs. mafiaboy !! thanks again and please send me a repley as soon as possible and please please make sure to include a virus making "formula in it". bye ... (read more)

FeedBurner Plants a Bug

FeedBurner has begun adding web bugs to syndicated feeds that enable the service to track use of individual items. I noticed them recently in RSS feeds for The Nation: Priscilla Owen's confirmation is the bitter fruit of the unprincipled "compromise" on judical nominations. The img tag at the end of this description loads the web bug, a transparent one-by-one pixel graphic. Niall Kennedy wrote earlier this month that they're part of a paid statistics package. Every time a bugged item is viewed ... (read more)

Serving Files with a Cache to Save Cash

Some podcasters and other publishers who serve large, high-traffic files have begun using the Coral service to keep from going offline or going broke. The iPodder client added support in March. Coral's a network of several hundred servers that can store and serve copies of any file on the web. To offer a file via Coral, all you have to do is add .nyud.net:8090 to the host name in its URL. Here's an example -- the trailer for the underappreciated Brat Pack thriller Bad Influence starring James ... (read more)

25 Will Enter, 5 Will Leave (with Books)

From around 25 entries received in the book giveaway, four copies of Radio UserLand Kick Start were mailed today to Rod Kratochwill, Ole Olson, Gary Secondino and Nick Starr. Steve Kirks is working with UserLand Software on Radio 9, a major upgrade to the software. Though I suspect that the upcoming release will affect weblog publishing features covered in early chapters of my book, Kick Start emphasizes two aspects of Radio that are important to learn and unlikely to change much in the future: ... (read more)

Boy Meets Girl, Girl Seeks Bob

An e-mailer asks Workbench for relationship advice: ... it's me and my boyfriends anniversary coming up and he always seems to somehow mention it and say how he wants it and I thought it would be a great thing to give him, no matter how weird it sounds. But I think it would be something he would enjoy, or like at least. I've looked around in all shops that could have a chance of selling older software but there aren't many where I live, I've looked around on eBay too but have had no luck, do ... (read more)

Take a Bite of the Apple

Michael Moore is swimming in money after Fahrenheit 9/11, according to a Slate analysis that describes how the filmmaker and Disney rode the controversy over the movie all the way to the bank: Under normal circumstances, documentaries rarely, if ever, make profits (especially if distributors charge the usual 33 percent fee). So, when Miramax made the deal for Fahrenheit 9/11, it allowed Moore a generous profit participation -- which turned out to be 27 percent of the film's net receipts. ... (read more)

Giveaway: Radio UserLand Kick Start

We adopted a kitten from the humane society nine months ago who thinks he's a dog, and there's nothing he likes more than the taste of a computer book. A stack of them make an excellent scratching post, as I learned when he shredded a dozen copies of How to Use the Internet Eighth Edition. This situation adds urgency to my need to give away more of my books, before they become either out-of-date or drenched with saliva. I'm giving away four author's copies of Radio UserLand Kick Start, each in ... (read more)

Close But No Cigar

I publish several web sites that run advertising sold by BlogAds, a broker that has been a financial boon to hundreds of weblogs. I rejected an ad today from a site that sells Cuban cigars. The site claims that it's legal for Americans to import two boxes, but the language of the site's frequently asked questions page gives me the willies: The original embargo on Cuban products has been revised by the US Dept of Justice to allow importation of small quantities when returning from a licensed ... (read more)David Raynes has released Workflow, a plug-in for Movable Type that adds fine-grained editing capabilities to weblog authors. As Anil Dash explains: Workflow lets you limit control of publshing rights to certain authors in your Movable Type installation, allowing other people on the system to act as editors and review entries before they're published. Administrators can control who has rights to any of these levels of permissions. Plus, authors can transfer ownership of a post to other authors ... (read more)