Intentional Software, the company that Charles Simonyi is leaving Microsoft to form, already has a Web site.
An answer from the site's FAQ provides more clarity on what it will be doing: "Intentional Software Corporation is a software engineering company dedicated to helping software developers capture the tremendous latent value that is usually lost in the design and development process. ... Using Intentional Software, developers are able to make the software source code look like the design. This means all the stakeholders in development process have their design intent clearly represented in the resultant software code. This significantly increases the quality and value of the software, by making it easier to develop, maintain and change."