JargonWatch: linktext
In The Weblog Handbook, Rebecca Blood uses a term frequently that I haven't seen employed before: linktext, the words used to describe and provide context for a link. Example: "Composing linktext has given me practice in thinking through a subject by writing it down."The person who appears to have coined and popularized the term is Jorn Barger, publisher of Robot Wisdom. He defines linktext as all of the text used to describe a link, even if some of it is not included in a link, and calls the actual text of a link anchortext.
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