John Ellis in Fast Company: "Once a company thinks of its customers as a revenue-extraction resource, the game changes. Yahoo changed."


the transition from media company to service company might be painful for end users, since individual users might have to ante up. but god forbid yahoo actually starts charging for some of its services and actually earn revenue directly from the people who derive value from those services. yahoo may have bungled the privacy policy switch, but in the world i live in, typically customers are the source of revenue...

The problem with Yahoo has been that it doesn't give customers a chance to pay for useful services. I recently shut down an 1,000-member Yahoo Group because Yahoo had made it completely unusable with intrusive ads. (Example: Sometimes when you click a link to read a mailing list message, Yahoo delivers an ad instead.) There was no option to subscribe and take the ads off.

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