To promote this weblog and the Python Community Server, I bought a $20 ad on Google recently for the search term "Radio Userland":

Tune your Radio Userland to a new
station: Python Community Server.

Here's what I got for my money: 1,631 impressions and 23 clicks (1.41 percent). The click-through rate isn't too terrible, but because of Google's charge of around $12 per 1,000 impressions, I paid a painful 87 cents a click-through.

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