"If I were a Christian, the blaring storewide hymns might have comforted me. If I were a religious Jew, they might have added to my sense of dislocation. Since I don't know what I am, exactly, I felt simultaneously alienated and nostalgic as phrases like 'Christ the savior' reverberated from the shelves of the garishly lighted store." -- Jeffrey Zeldman's Pharmaceutical Christmas

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