As a result of the widespread adoption of language like "Web 2.0 companies" and the "Web 2.0 space" -- and startups referring to themselves as such, most of which will fail -- you get a predictably cynical backlash from people who then dismiss the whole category as trendy marketing hype full of me-too wannabes and in the process throw out the baby with the bathwater and dismiss all the legitimately new and exciting products and companies that are being created all around us.
As an entrepeneur, I am frankly torn as to whether or not to even post this piece.
It may be in my best interest to have more of my fellow entrepreneurs off chasing trends and pitching their "Web 2.0 startups" to the latest enterprise software VC who is now "doing Web 2.0 deals" instead of building real products that might compete with one of my companies.
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