The society defines the term as a verb that means "registering a domain name that is the same of a new pope before the pope chooses his new name in order to profit from it."
Past winners of the "least likely to succeed" award:
I'm still holding out hope for googlemilking, a word I devised for a game to find phrases like "I'm totally straight but" that lend themselves to hilarious, off-color or unintentionally self-revealing results in Google.
The game hasn't taken off -- use it in Google and you'll be asked, "did you mean: googlewanking" -- but it has given me the number one spot for the search term totally straight.
"Dipspork" is my new favorite word. It was coined by my friend Jon Sullivan in reference to some goofball who hasn't got a clue. Similar to "dipsh*t" or "dickhead." In his words:
"dipspork - I invented that word. Googling indicates only Wulfgar! and I have used it. It's my pet term for a hip, trendy moron. Feel free to pass it around.
Dipspork n. (dip-sprk) - A foolish or stupid person who considers themselves to be hip and savvy. An aloof idiot."
Go now and spread this word around!
I love googlemilking. Next time I'm sitting around bored with a bunch of friends I'll make sure we start entering potentially embarassing phrases into Google. Just now I entered "his head was shaped like a" and was surprised by the number of objects a human head could resemble.