Advertising

Marsha Blackburn Writes Mozilla on Do-Not-Track

During last year's trip to D.C. with the Interactive Advertising Bureau's Long Tail Alliance, I met Rep. Marsha Blackburn (R-Tenn.) and a staffer who assists her on issues related to the House Subcommittee on Communications and Technology. At some offices we had to explain basic stuff like cookies, but Blackburn and her staffer were well-versed on the subjects of ad tracking, contextual ads and privacy concerns. We talked to the Congresswoman about do-not-track and how small publishers think it ... (read more)

2013/06/04

Mr. Cadenhead Goes to Washington

I'm in Washington, D.C., to meet with members of Congress on Tuesday to advocate against legislative changes that would affect independent web publishers whose sites are funded by ads. The primary concern over the years has been that Congress would pass legislation to require a do-not-track setting to be turned on by default in all web browsers, a move that would prevent contextual ad services such as Google AdSense from tailoring ads to a user's interests. As someone who published ad-supported ... (read more)

2013/06/03

Virgin Mobile Botches Creative Commons-Driven Ad Campaign

Virgin Mobile in Australia took advantage of the huge repository of photos on Flickr that are licensed for commercial reuse under Creative Commons, incorporating dozens into billboards, newspaper ads and a web site. Unfortunately for the company, the license covers the photographer's copyright but not necessarily the people in the pictures. In many countries, including the U.S. and Australia, you can't use someone's photo commercially without their permission. Shelley Powers puts the blame for ... (read more)

2007/07/11