A few years ago, in one of Apple's last big marketing campaigns while Steve Jobs was alive, the company mocked Microsoft by having Justin Long portray a Mac and John Hodgman a PC in TV commercials. Long's comfortably scruffy dude in sneakers was supposed to be cool, while Hodgman's pudgy businessman was supposed to be a dork who couldn't quite catch up to the times. I wrote in 2007 that the commercials were doing something for Microsoft it couldn't do for itself -- make the company lovable. The Mac hipster ... read more

At the D: All Things Digital conference Wednesday, Steve Jobs and Bill Gates appeared onstage together for the first time in 20 years. One of the topics they discussed was Apple's series of Mac Dude and Windows Dork commercials: Here in the present, while discussing some recent Apple commercials in which an Apple hipster out-talks a nerdy Windows guy, it seemed almost as if Jobs and Gates were acting in starring roles in the same ads. Jobs, in his black turtleneck and jeans and stubbled beard, looked ready for a ... read more

Don McArthur passes along some huge news in the syndication world -- Microsoft filed for a patent today on the Windows RSS Platform, a common feed database and API that can be used by other applications to read, write and store RSS and Atom feeds: The web content syndication platform ... can be utilized to manage, organize and make available for consumption content that is acquired from the Internet. The platform can acquire and organize web content, and make such content available for consumption by many ... read more

When former Windows Live RSS developer Niall Kennedy saw that one of his Flickr photos was displayed in a Microsoft Team RSS blog post without the required attribution, he swapped it out with one of the web's most infamous pornographic photos, incorporating the Creative Commons logo to preserve what's left of the subject's dignity. I'm not going to show the soul-scarring original photo, because people would have to bleach their web browsers and RSS aggregators, but Matt Haughey's spoof MasterCard logo should make ... read more

Jason Douglas, the project lead on the RSS Platform at Yahoo and the cocreator of Channel Definition Format, has joined the RSS Advisory Board. The board now has members from Google, Microsoft and Yahoo. If we can find a member from Apple's RSS team, we'll be in an even better position to help the big companies and enterpreneurial companies like FeedBurner and Six Apart work together to promote RSS interop and resolve some incompatibilities between different software that supports syndication. ... read more