Virgin Mobile Botches Creative Commons-Driven Ad Campaign
Virgin Mobile in Australia took advantage of the huge repository of photos on Flickr that are licensed for commercial reuse under Creative Commons, incorporating dozens into billboards, newspaper ads and a web site. Unfortunately for the company, the license covers the photographer's copyright but not necessarily the people in the pictures. In many countries, including the U.S. and Australia, you can't use someone's photo commercially without their permission. Shelley Powers puts the blame for this squarely on ... read more
