If Microsoft Bob wasn't dead, he'd be friends with Ted, the new discount airlines announced by United Airlines. The company has been guerrilla marketing the service for weeks with odd Ted appearances in Colorado, as described by weblogger Mike Slone:
I've heard about Ted Sightings at a Denver Nuggets game, a Broncos game, and I've personally seen people wearing Ted signs on street corners in Boulder, and stickers on a multitude of products that were given away for free.